A new Everplans
Product design, product vision, redesign
At Everplans, I worked on planning a new product experience and redesign, as well as developing a new brand identity. The acquisition occurred before these plans went into development, but here’s a sneak peek.
Role: Creative + product design lead, brand strategist
**This page is a work in progress.
Throughout the course of my tenure, I took on a brand refresh and redesign planning amidst the team navigating tricky shifting daily priorities. While we didn’t get to roll everything out before the acquisition, we achieved a lot for a small team.
With a push for mobile traffic, the existing dashboard became a barrier to task completion— what worked on a wide screen collapsed into friction on a small one. In addition, the existing dashboard didn’t have proper real estate to tease more robust guidance, as there wasn’t any at that time. As we expanded, this was a key aspect to consider.
Everplans was acquired in October 2024.
Mobile app redesign
This was a redesign concept for Everplans, focusing on simplifying a complex and visually outdated desktop-first experience into a mobile-friendly, emotionally approachable one. We wanted to help users understand their current planning status and personalized journey, and guide them forward through visual clarity, bite-sized tasks, and a progress score that encouraged momentum. I approached this with systems thinking, sensitivity to tone, and a strong collaboration lens with our dev team to scope realistically.
New concept including launch of the Everplans Score
One of the goals for this redesign was to increase mobile engagement, specifically completion of the first 3 “next” tasks. This design was intended to help users see those steps clearly and complete them within a day.
Late 2021 mobile app, including the old Everplans blue before the brand refresh I led