Dwell Store Trade Program

Art direction, brand identity, B2B

I led the development of the Dwell Store Trade Program and its brand identity to increase our presence and drive sales with the contract and interior design markets.

Role: Art and creative director; brand lead

To make the program stand out from other Dwell Store marketing materials, we developed special branding. We used a deep teal color that complemented the Dwell Store brand colors and used illustrations of products vs. photos in branding.

Conception

To make the program stand out from other Dwell Store marketing materials, we developed special branding. We used a deep teal color that complemented the Dwell Store brand colors and used line illustrations of products vs. photos in branding.

Print marketing collateral

We distributed marketing materials at trade shows and pop-ups as well as sending direct mailers to drive awareness.

Advertising

We also created print and digital ads to help boost awareness and sales.