Kleva
Product design, user flow refinements, brand guidelines
Kleva was a healthcare start-up launching at-home COVID tests for consumers. I joined to do product design and build out brand guidelines and a design system.
Role: Product designer, brand strategist
During my time at Kleva, I served as a product designer, lead on user testing and user research, product strategist, and brand consultant. I worked directly with the co-founder and another designer working on a specific piece of the product.
The story
The order flow originally revolved around 2 SKUs: Pay in full and Buy now, test later.
User testing supported my suggestion to shift to 1 SKU to simplify the user experience and clear up any confusion.
Due to the complex nature of Kleva’s COVID test registration and process, it was especially important to clearly call out the next steps to users. I revised each confirmation touchpoint and all user flows with clear and concise progress bars.
I also refined and simplified the order confirmation process and confirmation page after gaining insights from multiple rounds of user testing. Email notifications were also created.
A typical user journey
Including homepage, product pages, health screeners pages, and checkout
Brand guidelines
In addition to several product design updates, I also built out Kleva’s foundational brand guidelines and design system and helped walk the co-founder through branding elements and best practices. Below is a WIP version as work is continuous.
